I want to extend a heartfelt thank you to the 200 or so amazing people who attended my book launch party today. I love you all! Apologies for not getting pictures of everyone—if you have any, please post them in the comments. A special thank you to 4:10 Eats & Sweets for the delicious food! […]
The Book Launch: However Small and Hidden by Alan Caldwell Read More »
Marketing expert Seth Godin got me thinking about the difference between logo vs. brand. Most of us understand a logo as an identifier, like McDonald’s golden arches. You see it and know what they sell. Branding, on the other hand, goes beyond a transaction. It’s a promise that your life will be enhanced when you
Authors: Let high tops & hotels unlock your brand By Dan Klefstad Read More »
Independent Book Store Day will soon mark its 11th anniversary — when’s the last time you shopped indie? Many readers count themselves as supporters but still buy books from national chains or Amazon. Hey, I get it: Large corporations can afford to charge less in order to gain market share. And few things beat the
Indie Bookshops Matter — Let’s do the Numbers by Dan Klefstad Read More »