Marketing expert Seth Godin got me thinking about the difference between logo vs. brand. Most of us understand a logo as an identifier, like McDonald’s golden arches. You see it and know what they sell. Branding, on the other hand, goes beyond a transaction. It’s a promise that your life will be enhanced when you […]
Authors: Let high tops & hotels unlock your brand By Dan Klefstad Read More »
This episode of Southern Gothic Creations (SGC) focuses on Dan Klefstad and his new book, DIY Book Promo. Dan talks to SGC hosts, Joseph St John and Deneen Azzolino about the process needed to get your book out to the general public and increase sales. Dan is a longtime radio host and newscaster. His latest
Southern Gothic Creations: Dan Klefstad: So, You want to be published? (Video) Read More »
Independent Book Store Day will soon mark its 11th anniversary — when’s the last time you shopped indie? Many readers count themselves as supporters but still buy books from national chains or Amazon. Hey, I get it: Large corporations can afford to charge less in order to gain market share. And few things beat the
Indie Bookshops Matter — Let’s do the Numbers by Dan Klefstad Read More »
Dan Klefstad is a longtime radio host and newscaster. His latest book, DIY Book Promo, helps his fellow authors find readers without spending money. It’s based on lessons from the previous campaign for his novel, Fiona’s Guardians, plus his broadcasting career. Dan will speak about his unique approach to book marketing this July at the Imaginarium Convention in
Get to know our Artist: Dan Klefstad Read More »
Ready to announce your forthcoming book? Congratulations! Now brace yourself for an onslaught of emails offering help with promotion — for a fee. Just this morning I got one offering three packages ranging from $29 for their basic service to $69 for “Pro.” Basic will get you ten daily tweets about your book for five days, plus
Fellow writers, this book is for you By Dan Klefstad Read More »
Recently, I read a book by a friend who attended one of my sessions called, “DIY Book Promo: How to Get Your Book into Readers’ Hands Without Spending Money.” I was looking for new examples deserving all-out promotion and this novel ticked all the boxes. The prose? Brilliant. Compelling characters and airtight plot? Check and
“DIY Book Promo” Scales Up for the Convention Hall by Dan Klefstad Read More »
Image by Khusen Rustamov from Pixabay I make a point of not interrupting someone’s meals, especially the vampire I protect. Why she won’t respect my dinner time, I’ll never know. Tonight, her text arrives just as I’m putting last night’s chicken into the microwave. I only have time to twist off a cold drumstick and
Not Dead Enough by Dan Klefstad Read More »
The atmosphere was what you’d expect: muted lighting, clothes the color of a moonless night, and cocktails with fog rising from each glass. One pleasant surprise was a low fi recording of Siouxsie & the Banshees that I’d swear was from a cassette tape. “So, you’re that author.” Lilith Lamia, president of the LRAS, greeted